Marketing Tip 36.

‘’To be or not to be, that is the question’ rise above your competitors. Hamlet had his eye on the competition, have you?’

Do you want to be the same as your competition, or do you want to rise above them. Be different and beat them into submission. Hamlet knew that his step father was a real threat when vying for his mother’s affections. He kept his eye on the competition, then took steps to defeat them.